May CC Minutes

Families, Food and Fitness
May 2012 Conference Call Agenda
May 15, 2012, 1pm Central

Participants: Kathleen Morgan, Alice Henneman, Angelia Clinton, Ashley Fondren, Carolyn Dunn, Joanne Kinsey, Bethany Dougherty, Wanda Koszewski

1. Responses from 5 family CoPs, (Super CoP) feedback

• The super CoP will be more “discoverable”. The feedback from FFF CoP members showed that because of lack of funding it might be best to join together.
• The Super Family CoP Optimization application would hire a 2/3rds time project manager for the entire CoP if funding is awarded.
• Joining together may give us another audience & increase site traffic.
• There may or may not be a name change
• There will be a new form of “Ask The Expert” and it will be much more streamlined than it currently is right now.
• On the optimization call recently, someone suggested: Instead of the individual CoPs trying to optimize our own site it may be more efficient and accurate for the eXtension staff to look at our site & tell us what needs to be improved.
• Content Appraisal is complete but there are broken links that need to be repaired or updated.
• Most of the other CoPs scores were in the 2s but ours were in the 4s, so it’s important to have an expert group of evaluators to look at our site & give us scores.

2. Call for articles – specifications

• It may be good to make a list of topic areas that need to be written.
• Pinterest articles—very popular social site. Alice Henneman agreed to write an article about how to use.
• Family Meals, sugary drinks,
• Sugary drink summit in Washington June 7^th & 8^th
• Could we do “ARTICLE OF THE DAY” or “ARTICLE OF THE WEEK” through our social sites? Angelia is creating a list of themes to highlight content currently on the FFF CoP site. We’ll try to do a theme each week & make it appropriate to the time of year.
• We could add a questionnaire that’s related to the article that we post and generate viewer feedback.  à Could serve as a talking point for parents & grandparents about nutrition topics regarding children and grandchildren. Could collaborate with a Just In Time Parenting CoP.
• Goal: Create conversation around article postings. Helps to engage users in content and internalize message.

3. Webinar with Jenny Fisher (after January 2013)

• Dr. Fisher has a timeline of completion in the first week of June.
• If the CoPs merge, it will happen in January.
• May want to wait to release interactive and articles after January.

4.  Weight of the Nation

• There was mention of sugary drinks, early education, worksite wellness, food systems, and early care.
• BirdsEye invested money over the next 3 years to encourage kids to eat more vegetables (GenVeg)
• Also, they will distribute 50 million coupons & bring 2 new vegetable products to the market.
• Sesame Workshop presented the Sesame Street muppets conveying healthy messages such as the Cookie Monster character that only wanted cookies but knew the importance of eating vegetables.
• If you had to pick two places to put your energy & efforts, Weight of the Nation encouraged involvement in Worksite wellness & schools because that’s where you get the most numbers.

5.  Two Herb series videos completed (Ways to Share)

• Views on Vimeo have increased because Alice posted it on the University of Nebraska website throughout the state.
• Healthy Herbs: Pesto & Healthy Herbs: Chives  http://www.extension.org/pages/62857/families-food-and-fitness-informative-videos
• Currently working on a video about Mint

6.  Anything Else…

• Carolyn Dunn has a new ILSI project that looks at comparing processed foods with fresh, 125 pairs of foods and their value.  Carolyn will be involved in an Extension application phase that the CoP may want to be involved with.  Will be ongoing over the next 12-15 months.

March CC Minutes

Families, Food and Fitness
March 2012 Conference Call Agenda
March 13, 2012, 1PM Central

Participants:
Kathleen Morgan
Ashley Fondren
Angelia Clinton
Bethany Daugherty
Deana Hildebrand
Annie Lindsey
Alice Henneman

1.    CoP Optimization Score Card from HorseQuest CoP

• Ashley Griffin shared a form on Google Docs to calculate scores for the Optimization Score card. The scores can be added to the optimization score card on the Create site.
• Use score card to identify any gaps that might be in the CoP… Characteristics, behaviors, reaching new audiences, evaluation methods. etc.
• Identify ways county educators could really use FFF site (Make it EASY for them)
• Optimization team has a conference call scheduled for Friday   (3-23-12)

2.    Technology Team-Classifying recipes as “diabetic friendly”

• What are the parameters for classifying recipes as diabetic friendly?
• Ashley talked to a R.D. and she said that the criteria is in depth and the audience should look for the carbohydrate count information that’s already on our website.
• We would need to identify the carbohydrate exchange to show how the recipe could be incorporated into a diabetic friendly meal.
• We may need to contact a diabetes educator to see what exchanges are appropriate
• The American Diabetes Association offers recipes specifically for diabetics. Kathleen will follow up with Ashley & Angelia on this.

3.    Pinterest Page

• How to draw people from our site to our Pinterest page?
• Include blurb in March Newsletter
  • Find out ways to follow, repin, repost so that we can promote
  • Include a note about people “liking” us on Facebook, “following” us on Twitter
  • Set a goal to get 1000 FB likes this year (currently at 855)
  • Set a goal to get 1000 Twitter followers this year (currently at 864)
  • Alice, will be a presenter on March 27^th & will promote Pinterest & FB page then

4.    Ideas to market the FFF site

• LinkedIn

5.    Anything Else

• Ways to include Joanne’s Vimeo videos into FFF site.
• Also include survey questions about how the audience likes the recipe… would be good evaluation information.
• In need of additional evaluation tools. May be able to use GoogleDocs or Survey Monkey as a way to get feedback from audience.
• Alice used incentives to get people to reply to Newsletter Survey. Using incentives, she gotten lots of people to respond in a short amount of time.

eXtension UPDATES!!

• National eXtension Conference set for October 1-4, 2012
• eXtension Explores International Program Opportunities
• Sellers Receives KSU Faculty Award
• eXtension HorseQuest & University of Minnesota Partner on USDA Equine Genomics Grant
• New on eXtension: Invasive Species, Farm Safety and Health
• Learn is Now For Everyone
• Spring 2012 Extension Professional Development
• A New Focus – eXtension’s Critical Success Factors/Metrics
• eXtension Virtual News Room Features 99 Releases from 34 Communities of Practice in February
• eXtension Offers Free March Webinars for the Public

These are the eXtension UPDATES for March 2012. For up-to-date information about eXtension go to the eXtension blog!

February CC Minutes

Families, Food and Fitness
February 2012 Conference Call Agenda
February 14, 2012, 9:00 AM Central

Participants:

Joanne Kinsey
Deana Hildebrand
Annie Lindsey
Kathleen Morgan
Wanda Koszewski
Angelia Clinton
Ashley Fondren
Wendy Reinhardt Kapsack
Jane Clary

1.  Dietary Guidelines Alliance Research (Wendy Reinhardt Kapsack & Mary Ann Edge Smith)

• Consumer research project with parents in 2010.
• Could reach out to Extension specialists to take research & integrate it into what they do every day. Would be in the form of a webinar.
• We need to get a date for the webinar and market webinar to Extension staff & program leaders.
• May need to present it as a total package initiative so the front line executives don’t have to reinvent the wheel. Would be good to have things like objectives, lesson plans, and possible evaluations. *Ready made materials
• An Extension specialist could be coupled with a dietary professional to give the group ideas about real life problems & practical solutions.
  • *Wanda volunteered to collaborate on the dietary campaign.
  • After August (after research publishing) webinar will be conducted. So, the date will be sometime in early September.
    • *The Scheduled Webinar date is September 18 @ 1pm EST

2.  Financial Security & FFF components

• Dr. Barbara O’Neill has information that could be cut and pasted into the Twitter account. Angelia could work on including messages into the social media sites.  America Saves week is in February.

3.  Scorecard Assessment from Create

• There will be several upcoming Learn Sessions (30 minutes) to discuss the importance of using a score card.
  • 21 & 22 of February as well as March 5&6^th 2pm EST http://learn.extension.org/events/452

4.  Content Appraisal is complete

• It would be good to include linking in all new articles.
• Drupal Help-Linking Strategy & Linking Analysis http://create.extension.org/node/90310

5.  Optimization Team Needed (four people)

• Once you develop your score card through Create, you will work with Extension staff to optimize content to improve low scores.
• May be best to use some sort of web tool to help with communication.
• Will include call for team members in upcoming Newsletter

6.  Update from Jennie Fisher

• We have the articles from Jennie & Yasmeen. We’ll put them on the Drupal site and send the nodes to the behavior chairs. (Would be good to include linking within all new articles).
• Video for articles are in drop box-Ashley will try to share video with leadership team.
• The video game is going to be beta tested & Jennie will set a date for webinar after video game is completed.
• Portion Size pictures-final edits have been done and they should be ready in a few weeks.
• We have some extra photos that were professionally done to use if necessary.

7.  Anything Else

• Promote Learn Site to colleagues
• Photo placement on our site & having them be ADA compliant.
• It would be good to get a title from Jennie & from Wendy to promote upcoming Fall webinars.

January CC Minutes

Families, Food and Fitness
January 2012 Conference Call Agenda
January 10, 2012, 9:00 AM Central

Attendees:
Kathleen
Joanne
Jane
Ashley
Angelia
Alice
Deana
Annie
Rebecca

1. Send out the Google docs to add videos for the FFF website

• Please view the GoogleDocs file by clicking here https://docs.google.com/spreadsheet/ccc?key=0AuuhSTnpOmP8dHdfQ2tBV2wxMXY5LUhzaVd4Xzhja0E then add your video links.

2. Is anyone interested in doing a short 2-3 minute video on cooking with herbs?

• Joanne has volunteered to create a video on cooking with herbs.
• Alice has agreed to collaborate with her in this effort.

3. How is the content appraisal going?

• Angelia is working on the content appraisal.
• She is on page 30 of 34; should be done by mid January.

4. A few articles are still under review

• There are a few articles still under review. Two are concerning energy drinks and one is about staying active during the winter months.
• We hope to have the final reviewed versions on the site by the end of the month.

5. Can we send out the FFF fact sheet to Extension Educators to provide to teachers?

• There is a fact sheet that may help teachers better understand what FFF is all about.
  • ** Lets all think of ideas to best disseminate this fact sheet to teachers.

6. Learn Site

• If anyone is interested in/has a need for professional development please visit learn.extension.org

7. CoP Optimization

• The difference between the content appraisal process that is currently in place is that it filters the reviews for the low-performing content. But the optimization procedure provides format to gauge all content. Optimization also offers best practice tools for improvement.

8. Anything Else…

• The FFF Newsletter may be a better communication tool for our CoP.
  • We’ll plan to update and reintroduce the FFF Newsletter as a way to keep all members informed of what’s going on
  • Be thinking of topics that we could use for chats.
    • One idea could be targeted toward daycare providers because sometimes they need to sit through learning modules as part of their professional qualifications.

The USDA is coming out with articles concerning changes in school meal patterns. There is a planned webinar series & it should be released in March

December Conference Call Minutes

Families, Food and Fitness
December 2011 Conference Call Agenda
December 12, 2011, 9:00 AM Central

Attendees:
Deana
Kathleen
Ashley
Angelia
Wanda
Joanne
Annie
Alice

1.     Technology Team Update – Joanne Kinsey

• Adding video to FFF site (via creating our own or using existing materials) is a major interest
• Goal is to poll CoP and find out what videos we already have & which ones need to be created; would like to put together a master list of food related video
• Next Step: Send out Google Docs to get feel for what videos are out there
• When sending out poll to CoP members, we may also need to include the video showing how simple it is to add videos.
• Newly added videos may need closed captioning
• We could add video (of 6 behaviors) with out having someone talking http://vimeo.com/11551721?utm_source=SaaHLNews_Oct11&utm_medium=email&utm_campaign=%2325+Selling+at+a+Higher+Level+newsletter+-+October+2011  ßExample of non-talking video that got over 77,000 hits!
• The American Heart Association has included videos of heart healthy recipes that were already on youtube; http://www.youtube.com/watch?v=xWjX8HFrdN4&feature=player_embedded ß The AHA chose to embed the video on their page
• Technology Team mentioned they are still interested in creating some sort of App for distribution.
• Short videos for the FFF site for cooking using herbs: May want to include something concerning Medicinal Herbs.  Maybe a (2-3 minute video) on the benefits of cooking with herbs

2.   eXtension is collecting data on how Extension is using social media in
their work


• Youtube insight data has been replaced by analytics (shows views and likes of videos and how many embedded your content)
• FB insight is still available (shows demographics of people & their sharing of your content)
• It’s important to post new, relevant FFF content to be ‘liked’ and ‘shared’ among friends of friends.

3.  eXtension is developing an “eXtension Foundation Leadership Council” led
by Global Advancement, LLC


• The goal is to get a group of people that could help raise funding for eXtension projects
• If anyone would like to be a part of the Leadership Council, please contact Kathleen for more information

4.   Content appraisal


• Graduate students are on page 23 of 34 for the content appraisal process.
• Estimate time of completion is no later than mid January

5.   Articles


• Two articles have been added to the site recently (“The Truth about America’s most loved Vegetable, the Potato”– extension.org/pages/61635 & “Food Safety is a Must When it Comes to Packing School Lunches” –extension.org/pages/61720)
• Three more articles are currently up for review and will be able to be published soon

6.  Have the students been able to add content to FB and Twitter

• Graduate students have been able to update content to Facebook and Twitter
• Please remember to share any new content through your personal page, which helps with exposure and hits

7.  Optimization of the CoP

• Some goals include more integration, build upon new research, and fund sustainability
• Focal points are Characteristics, Behaviors, Resources and Activities
• For a more detailed listing of optimization process, please see links below
  • http://create.extension.org/node/89255
  • https://docs.google.com/document/pub?id=1s7C0iHC9ytiALwJ4iRpX4IYw9MiSlXtikLtxA_a_Qao

8.   Increasing Discoverability of the CoP 

• As we learn more about the online world, the importance of developing a presence on social media and using those connections to share, promote, and interact is reinforced daily.
• The FFF Technology Team recently created a Google Docs spreadsheet for CoP members to list the social media in which they are involved. Please visit the Google Docs spreadsheet at https://docs.google.com/spreadsheet/ccc?key=0AuuhSTnpOmP8dFZod3lyWWstOU1UdXJDT2syT29Od3c and enter your social media addresses. You can also connect with other CoP members on their respective social media sites.
• It is our hope that as we connect with one another, we can create a larger presence on these sites by sharing content that CoP members post.

9.   Anything Else…

• In Nevada, lots of parents are Spanish-speaking individuals. There are lots of Spanish written materials that are already available and could be added to the FFF site if necessary.
• Teachers love the idea of using the extension FFF site in their classrooms. Some feedback they’ve given includes the ease of use and interactive tools that help make teaching their subjects more interesting. By optimizing our resources, it would be great idea to market FFF to nutrition teachers and elementary teachers. Elementary teachers sometimes have to teach health and FFF may benefit them in that regard.
• Let’s also remember to use the survey tool that’s on the site to get more feedback from the teachers when they use FFF in their classrooms.

November Conference Call Minutes

Families, Food and Fitness November 2011 Conference Call
November 8, 2011, 9 AM Central

Attendees:
Kathleen
Jane
Deena
Wanda
Ashley
Carolyn Dunn
Olive
Virginie
Angelia Clinton

1. Update from Dr. Jennifer
• UPDATE from Yasmeen Bruton: “I will be able to send you a draft of the articles by Friday. We are currently wrapping up the finishing touches on our interactive tool, which looks really good! I have a few more edits to our photos as well, but for the most part we are almost done.”

2. Introduce Angelia Clinton and Jane Anderson (Blog post with formal introduction – www.familiesfoodfitness.wordpress.com)
• Please read more about Jane and Angelia on the FFF WordPress Blog.

3. Content Appraisal Procedure (Angelia and Jane, have started on the content appraisal for low-performing content.)
• No longer using GoogleDocs. Content appraisal will be conducted in Drupal (create.extension.org).
• Explained general steps for doing content appraisal through the Drupal site.
• It’s important to remember that site users spend approximately 6seconds on a webpage. Using lists, headings, and interrelated links help to increase search engine optimization.
• The leadership team, behavior chairs, and co-chairs decided student workers (Jane & Angelia) will continue to do content appraisal on low performing content. Any articles, FAQs, or areas that are questionable regarding content, can be forwarded to their appropriate chairpersons and someone will give advice concerning that particular content appraisal.

4. Article topics spreadsheet (Behavior chairs/co-chairs, please review the article topics in your behavior and make changes, additions, etc. as you see fit.)

https://docs.google.com/spreadsheet/ccc?key=0As2uY8uPgRKRdFBWcDJEOWp5WnlTeDlqRnlBTTM3bnc

• Jane has comprised a list of FAQs that may make for good articles should some chairs/co-chairs be interested in expounding on the list of questions in the aforementioned article link.

5. Creating links to Glossary Terms in Recipe Database
• Lots of glossary term items are showing up as low performing content.
• MSU IT is working to include appropriate terms into certain recipes in order to create more hits to our glossary term items.

6. Anything else…
• Facebook and other social sites are key to spreading information and getting more hits to eXtension content.
• Jane and Angelia will be tasked with keeping new articles and content active for the FFF Facebook, WordPress and Twitter accounts.
• Be sure to avoid adding any questionable content (such as political or potentially offensive materials). When in doubt, ask a Chairperson before posting.
• We want to think of ways to get new FFF followers on the social sites.
• Ashley suggested sharing FFF content on her personal Facebook page; that way, her personal friends will be able to see the information also, which extends the reach to beyond just fans of FFF.
• Wanda added that the newsletter and intern articles would be ready in the next month.